Foundation – Choosing The Right One For You

Choosing the Right Foundation for You

By Kim Clark Artistry

I know there are a lot of ladies out there that just aren’t into foundation and for a number of reasons. I must admit I don’t wear makeup daily but have worked to find the right combination of products that work for me given the occasion, weather, and most importantly my mood (‘cause Lord knows I am not always in the mood for a full face of foundation). As with so many things on the market, there are a plethora of variations in foundation formulas, finishes, etc. and sometimes it can be overwhelming. But fear not, because I am here to save you, let’s gets started!


How to Determine the Perfect Foundation for your Skin

Makeup by Kim Clark Artistry

When searching for the right foundation you want to keep the following in mind:

  • Your skin type: dry, oily, normal, combination, acne-prone
  • The type of finish you prefer: natural, satin, matte
  • The amount of coverage you desire: sheer, medium, full
How to Find the Perfect Foundation for your Skin

Makeup by Kim Clark Artistry

Types of foundation

Tinted moisturizer – This is included in my list of foundation types because it contains a small amount of pigment in addition to moisturizer and SPF. It provides a sheer amount of coverage and is great for those that do not like foundation but would like a little something to even out their skin tone.

Powder – Generally, powder foundation provide a medium coverage. It can be applied with a wet sponge to provide full coverage. There are variations within this category, remember – no matter what type of powder you choose, it’s a one-step application.

Pressed – Typically used to set liquid foundations or to absorb oil, it can be used alone but will provide minimal coverage.

Mineral – Good for acne prone skin and its ability to provide a natural finish along with the right amount of coverage. Not to mention it’s made with natural minerals and usually has a light reflective quality to it to mimic, natural skin.

Liquid – There are countless formulations for liquid foundation it seems – oil free, water-based, long wear;  the list goes on and on.  The cover ranges from sheer to full. Typically, liquid foundations should be set with a powder. However, there are some formulas that dry to a matte finish that require little to no powder.

Cream/Cream-to-powder – Cream foundations generally provide a medium to full coverage and should be set with a powder. Cream-to-powder foundations go on as a cream and will set with a powder finish.  Depending on your preference and skin type, an additional powder can be added to provide more coverage to a cream-to –powder foundation and/or a more matte finish but is not necessary.

How to Find the Perfect Makeup for your skin

Makeup by Kim Clark Artistry


Natural – closely resembles bare skin, allows some of the natural oils to come through; not shiny

Matte – provides an oil-free look, free of luminescence or radiance (you are not going to get that J-Lo glow with this one ladies)

Satin –  a happy medium between natural and matte that provides the right amount of radiance to the skin

I hope this helps in your search for a foundation that best suits you. Keep this in mind when visiting your nearest makeup counter or even drugstore.  A good way to see if something works is to get samples before committing to a full size.  Remember have fun, try new things – it’s only makeup!



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Brandelyn Green is the Founder of VoiceOfHair, a platform to help women of color find the best hair care products, regimens and hairstyles! Since starting VoiceOfHair in 2014 she has grown the social media platform to over 1MM+ on Instagram and Facebook. As a natural who is also a salon goer, she wanted to create a platform where people could find the best products, hairstylists, advice and trends.
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